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  • Writer's pictureMaria

Social Media Marketing is All About Storytelling

Updated: Jan 27, 2021

Do you know how much Filipinos love being on line? So much that the statistics say we spend longer hours online than any other race on this planet. That’s 9.40 hours compared to the normal 6 hours internet consumption of the rest of the world! Now, what does that tell us? That there is a vast audience on line constantly waiting to consume different kinds of content, and it doesn’t really matter if it’s old or new. It’s simply erratic to predict which type of content will go viral. But the bottom line here is, it’s clear that the future of social media marketing is infinite. It can play a vital role in the success of your business if you know how to take advantage of it.

About 60% of people discover brands through social media, and these are the type of brands that know exactly how to connect with their target market. Since the web is too large, it’s important to look for your “blue ocean” and find new opportunities in there instead of competing with other brands. Take this as an example, we all know that Colgate is the number toothpaste brand in the Philippines. How are you going to fight a giant brand like Colgate? The answer is you don’t. Instead of competing, find a specific cure to the pains and needs of your target market. Sensodyne didn’t try to compete with Colgate for being number one. But they have a specific cure for the specific need of their target market. Now, they’re the leading toothpaste brand for people with “sensitive teeth.”

The key to making social media marketing work for your business is to really think of your customers. An art card shouldn’t be just for the sole purpose of having a visual representation of your brand. It has to say something, make the audience feel something. Create a connection. Remember, "people don't care how much you know, until they know how much you care"


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